Sample+Political+Ads+From+Class+Activity


 * media type="custom" key="11576060" || This ad makes use of **PATHOS in that it touches our emotion**s by making us think about the safety of our children. It also makes us fearful that if we do not elect Johnson, a nuclear war is likely. The innocent image of the child contrasts with the countdown and nuclear explosion and makes us realize the "high" stakes we are gambling with if we do not elect Johnson. ||


 * media type="custom" key="11576054" || This ad makes use of **LOGOS in that it provides concrete reasons** why Bill Clinton has not been truthful. It also starts and ends with a rhetorical question, a question designed to make us think about a definite, IMPLIED answer. The answer to the question, "Does truth matter?" is of course YES, and this ad shows evidence that Clinton has lied, therefore making the viewer believe that he is not a worthy candidate for presidency. ||

=Your turn...Watch a few additional political ads and pick out examples of ethos, pathos and logos.=
 * media type="custom" key="11576634" || This ad makes use of **ETHOS in that it establishes Obama's credibility** as a man of "strong families and strong values." It does this through his own words about working hard as well as images of his family and his generosity. It also uses **LOGOS by providing clear examples of things he has done** to support these values. In addition, it uses **PATHOS by using soft music and pictures of family that make us feel warm and fuzzy** and able to relate to Obama as a family man. ||